Data & integrations
Why search volume is sometimes unavailable
Where search volume and competition figures come from, and why we never show estimates.
Where the numbers come from
Average monthly searches, competition and CPC range come from Google Ads Keyword Planner. When the connection is active we show these figures exactly as Google returns them for each country and language.
When the connection isn’t active
We show keyword ideas, search intent and topic clusters, but without numbers. Ideas come from:
- Public search suggestions by country and language
- Page content when you research by URL
- AI language suggestions, which are clearly labelled
Why we don’t estimate
Estimated figures for Arabic keywords are often inaccurate, especially in GCC markets. We’d rather tell you a number is unavailable than have you base a decision on a guess.